The 12 Must Have's when Looking at Opportunities

With so many companies to choose from how do you know which one is the right one? Ultimately the products need to fit you, the timing must be right for you and it should be parrallel to your beliefs.... BUT If you are looking do yourself and your future a favor.  Ask some big questions about the company.  Make sure that your decision is calculated.  23 Years ago a list of 12 points of analysis was put together by one of the most successful people the direct selling industry has ever seen.  This list still stands true today.  

COMPANY TRACK RECORD
• Most companies fail within the first 5 years. Ground floor opportunities can often create wealth quickly but there is no argument for sustainability.

FINANCIALLY SOUND
• Look before you leap – will it last?  What’s the track record?Recently I had conversations with someone who told me their company had been around since the 70’s.  That’s stable… they didn’t know their company filed for bankruptcy in the 2010’s... Time doesn't necessarily constitute "sound".

STRONG MANAGEMENT
• Who is in charge?  What is their history?  Will they leave this to start something new in the future? 

HIGHLY CONSUMABLE
• Is it is a "Potion" or is it really part of the everyday economy?  Who are your competitors and what is the demographic you will be marketing too?

COMPETITIVELY PRICED
• Value can best be described as science + performance + PRICE.  Residual from products must be priced right but also is a major factor to attrition.

HIGH REORDER RATE
• If  your residual is solely based on recruitment you run a HIGHER risk of failure.   Many companies have good products, the re-order rate will tell the whole story.

LOW ATTRITION
• Attrition is a natural element to any business.  Make sure you are giving yourself your best chance at success by analyzing these statistics.  If the company won’t share…. walk away.

LOW PERSONAL PRODUCTION REQUIREMENT
• What do you have to do to earn income?   How do you get paid?  It amazes me everyday that people will partner with a company without understanding the comp plan.  When I worked in the corporate world, I wouldn’t take a job unless I knew my benefits package or what I get for pay and vacation…

LOW ENTRY FEE
• Membership fees, website fees any other small print.  Does your money pay your sponsorship and how?

TIMING 

• What are the company goals?  How are they financially and more importantly... where are they going?

NO BREAKAWAYS
• You should never be penalized for bringing in someone better than you!
• Your organization is yours – it should never be available for someone else’s taking.  Did you even know this can happen???  It does.

NO RISK [Money, Time, Reputation]
• what guarantees exist?  What are you putting your shoulder into?

WHICH ONE OF THESE 12 POINTS WOULD YOU BE WILLING TO TAKE OFF THE PAGE AND STILL THROW YOUR TIME, ENERGY & REPUTATION INTO IT?

Are you looking for the next one, or are you looking for the last one?